Enterprise Task 2

Where are my potential Clients/employers located:

The majority of my Clients and employers will be located within Central Business Districts this is mainly large city's or towns, where a large amount of people live and where there will be the biggest need for my services. This will also make my audience larger and more diverse which will give more opportunity for work. The city will also provide a large variety of clients in need of branding and identity, there are constantly new businesses popping up.

Some studios which gives an idea of what work i want to produce or what employers i want to work for in the future:
http://www.weareraw.co.uk/pdf/RawDesignCredentials.pdf
http://www.marquecreative.com/#

What media do my potential Clients/employers use:


A lot of the smaller design agency's specialise within a specific media to make them more appealing to their clients which want a specific identity or product made. The most common is a print based format and screen based design.

What do you need to communicate and how does it match what your employer/client needs?


I need to communicate my skills as a designer to employers by branding myself with a website, portfolio and business cards, in a way which will show off what i have to offer clients and employers. I need to communicate my ability to be able to design for print based work and to design for screen using a variety of media.

Summery


After graduating my course i aim to specialize in branding and identity for client groups corporate sectors like finance, property, retail, marketing ect. I want to work within the city where most business are located and where there is a higher number of visiting people. This is also where the majority of my employers are located. I want to work for a small specialised studio which can offer particular skills within print, screen based design and publishing which incorporates various medias such as photography.  Clients will want print based work for newsletters, publications, business cards and Screen Based design for there websites and online portfolios. I aim to brand myself using my skills within print and photography to produce a image for myself which can show off my skills as a designer, i also want to produce a website which can hold an online portfolio for employers to use when they want to browse my work easily.

Enterprise Task 1

Client Groups:

• Music
• Sport
• Education
• Charity
• Publishing
• Retail
• Technology
• Finance
• Property
• Health
• Hospitality

My interests and experiences have been varied so far but the Client group i am most interested in at the moment is the music industry, its a large part of my life and I attendent a lot of live gig's and music events. I feel that Branding and identity is most suited for my skills and ambitions. 

Branding and Promotion has always been an intrest of mine, in the past i have collected various band promotional stickers, logo's, album artwork and special edition album packaging. My current range of skills in concept development, print and type i believe that i would benefit a small design agency with a fresh outlook on branding and identity, i am also very ambitious to learn new design techniques to further my experience. The skill i am trying to develop the most is my concept development, this is key for a small studio to help with collaborations and to get a project done quickly.

My preferred place of work would be a small design agency where i can collaborate and focus on a few projects in detail where i can see my work from start to finish. I ideally want to work in a small studio where i can collaborate with designers on projects with a variety of skills. A smaller specialist design agency is far more appealing to me which can focus on print finishes and type. I want to work in a city which is where the majority of design agency's flourish and its also where the majority of the money within graphic design is. The idea of working at a creative fast paced design studio with a secure salary is my current goal.

I would also consider working abroad to broaden my experience of different cultures and how it influences design. Working in England is appealing to build up experience, but with my south african back ground and being bilingual i have always considered working outside the UK. Promoting myself and my skills is also a important factor to find work and producing work within my spare time and getting it out in the real world is another factor which will attract employers to me and set me apart from all the other designers.

PPD task 2

What is industrial experience?

• Work experience outside the college.
• Work produced for a live brief with a deadline.
• Producing work at a placement with real life clients
• Producing design solutions for real communication problems.
• Working as part of a team with printers, copy writers, photographers ect. 

What can you learn from industrial experience?

• How important real life deadlines are and how much your relay on sticking to it.
• What the job has to offer you.
• How to collaborate and interact with other professionals within the business.
• How to produce work to a professional standard
• How a design studio is run apposed to how a college day is run.

What form/format can industrial experience take?

• Work placement - a period of work experience which can be paid or unpaid.
• Internship - Short term placement in a organisation.
• Work based project - a specific set of assessed activity's carried out on the employers premises.
• Work shadowing - observing a staff member at an organisation.
• Voluntary work - Unpaid work done in your own time.

What area's of industry are you interested in?

• Print based design
• Editorial work
• Website design...
• Branding & Identity
• animation?

What are your concerns about industrial experience?

• Will i have to just do boring projects all day
• Will i be able to see the final outcome of the projects i work on
• Will i get paid... 

Enterprise Lecture 3

Value: What are you worth?

Drucker (1985) argued that innovation is the tool of entrepreneurship.

Mihaly (1997) Creativity is the ability to make or otherwise bring into existences something new, whether a new solution to a problem, a new method or device, or a new artistic object or form.

Philip Kotler

Professor kotlers book, marketing management.

C – Creating

C – Communicating

D – Delivering

V – Value

T - To a targer market

P – for Profit

Maslows hierarchy of need:

Design is applied psychology

Where is the money?

Greatest human needs = greatest market potential:

·      Food industry

·      Housing

·      Utilities

·      Medicine

·      Transport

·      Construction

·      Insurances

·      Water

·      New technologies

Reduced human needs = lower market potential:

·      Organic farming

·      Holiday cottages

·      Home insulation

·      Health spa

·      Luxuries

Where does the money go?

A value Proposition

Overall aims

Specific Aims, these set out the difference we hope to make

Objectives, these set out how we plan to go about achieving our aims

BBC missions and values

Our mission

To enrich peoples lives with programmes and services that inform, educate and entertain.

Enterprise Lecture 2

Whats an Idea

·      Occurs any time

·      To anyone

·      Randomly

·      Seldom materialise

What is an opportunity

·      Environmental factors merge

·      The right conditions

·      The right place; the right time

Big Bang

Politics are local, national and international, trade laws, tax breaks, human rights legislation.

Tecknological changes, Do you know about the latest thinking or just what you see in shops.

Economic changes/social changes.

All factors which influence your business and idea’s. Also provides you with oppertunities…..

The Pest Analysis

Political factors: What political factors affect the museums ability to attract visitors.

Economic factors: What economic factors affect the museasms ability to generate income and increase the number of probfile visitors.

Social factors. What social factors affect the museums ability to attract visitors.

Tecnological facts.

What is a creative entrepreneur?

Owner Entrepreneur – project manager, concept creators.

Owner Manager – Creative with small practise of creatives

Owner worker – One man band

Where do opportunities come from?

·      Trends

·      Technological development

·      Political change

·      Economic boom and slump

·      Human need

·      Problems

·      Research

Push and Pull

Market pull is where the market is demanding something new.

Technology push is where a new technology is pushed out into society to see if it will catch on.

Where does the creative fit in?

·      Project management

·      Know how to find the right peple

·      Know where to source stuff

·      Can work with a team

·      Gets along with all kinds of people

·      Optimistic

·      Communicates well.

Project manager Skills

1.     Define the problem

2.     Build confidence

3.     Problem solving

4.     Risk analysis

5.     Physical resources

6.     Planning

7.     Human resources

8.     Quality control

How do you know if this is a good opportunity or not?

Look at your competitors

·      How many are there

·      How well are they doing it

·      What do they do well?

·      What could you improve on?

SWOT

Strengths, Weaknesses, Opportunities, Threats

Enterprise Lecture 1

The design council carries out all the major research into patterns of employment and income in the industries.

Small agency: 87% - 10 people
Medium agency: 11% - 50 -100 people
Large agency: 2% - 100+

Employ specialist small agency’s instead of big company’s.

What is marketing:

“the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

Marketing roles:

·      Identifying customer needs to develop new products

·      Develop pricing strategies

·      Promote products to a target market

·      Identify distribution networks

       Specific industries

·      Add value to your product through customer benefits

·      Monitor the performance of products

1: understand needs>development concept>test concept>refine concept>market project>get feedback.

Value Proposition:

Services, technology, people, methodology, products, solutions, alliances.

Some tips for your value proposition:

·      Make it short

·      Be specific

·      Use your customers language

·      Pass the gut feeling test

Negotiate and close the deal:

·      How much it costs to do the job

·      Know how much your time is worth

·      Have standards

Customers:

·      Customers at the end of the line, consumers.

·      Business to Business customers

Basic principle of marketing:

Product: the service you offer the work you produce your creative input/

Price: relative pricing level. daily rate. Royalty. free.

Place: The best location to sell it, The sales environment. The services you offer.

Promotoion: Marketing methods. Branding. Your value propistion.