PPD: October 2010

Friday 22 October 2010

Partner typeface Drop in Crit notes

Improvements to be done:

Set a rule for the curving of the letters
a few letters like the D, Z, L and P need to have the top corner curved
Experiment with the unorganised layout.

Sunday 17 October 2010

Partner Typeface Final Crit

Issues Raised:

The name badge is a bit unclear
Not sure if you have showed enough on the point of unorganised within the typeface
Some Letters dont fit within the sequence
Some more experimentation to be done with counters

Action to be taken:

Instead of putting the letters on angles and different spacings lay them out in a fixed order so they are more clear and dont angle them, this will allow them to be much more clear.
Put more lowercase letters in to emphasise the unorganised idea, possibly change round the alphabet so it does go from A-Z. This will mix it up more and give the idea of how unorganised he is.
Fix the few letters which dont fit by experimenting with different ways of rounding them off or filling in the counters.
Rotate the counters and see what happens.

The adjectives i responded to were lazy, laid back, relaxed and friendly. This typeface responds well to those characteristics, I made the letters fat and curvy to make them look more approachable and friendly. There are no obvious rule within my typeface this helped to make the typeface look more laid back and relaxed. The font works well as a set but i had to change the way i used it within a sentence as the name tag was not clear enough. All the letters are legible at a large and a small scale.