End of module self evaluation

1) What skills have you developed through this module and how effectively do you think you have applied them?

The main new skill i have acquired would be using adobe illustrator before i started the course i had never used it before and at this point i am very confident on it, using illustrator has helped to speed my design process by not having to draw out a sequence every time i want to rearrange it a bit. I have learnt some new techniques how to set out my design process which has helped to make me work far more efficiently. I have learnt a lot about typography and how i can manipulate the message i am trying to communicate using type.

2) What approaches to/methods of research have you developed and how have they informed your design development process?

After a brief i would go to the library to browse through some relevant books which gave me some good starting points. The design context blog has been very helpful it was a bit tedious uploading all the images i found on the internet but it proved to be a good resource especially as i could access it anywhere with internet. The design context blog also help keep all my research in one place and organised as i generally loose bits of paper easily. I keep a sketchbook on me most of the which gives me somewhere to put down any ideas i come up with outside the studio.

3) What strengths can you identify in your work and how have/will you capitalize on these?

I have found that creating typefaces comes very natural to me and after one of the briefs i have learnt new methods how to make them. I will look into creating more of my own typefaces instead of using standard ones on the laptop for my briefs so i can make them more appropriate for the message i am trying to communicate. I feel like i have worked well with my time management on my projects as i haven't yet had to  rush at the last minute to get something done.

4)What weaknesses can you identify in your work and how will you address these more fully?

I found that i am a bit rusty with layout and as the module progressed i got better but i still need to practise to get better. One of the problem areas i encountered was the layout of type and image, in some projects i kept having the problem of the image outweighing the type making the poster feel really unbalanced. I feel like i havent been getting enough research of current designers.

Attendance: 5

Punctuality:5

Motivation: 4

Commitment:5

Quantity of work produced: 3

Quality of work produced: 3

Contribution to Group: 4

No News is Good News Poster Feedback

no news is good news Post Card feedback

Illustrator Brief

No News is Good News Post Card

Rational

What:

underage drinking

Why:

I aim to raise awareness of underage drinking and to give advice how to help stop or reduce it.

Who:

 parents as the children who are most likely to drink are still living at home so the parents would have the best chance to help stop underage drinking

How:

I am going to try and Advise and Inform the parents what to do in the case of their children drinking.

Evaluation

My mailshot communicates the problem of underage drinking. By opening the letter you physically break the bond between the parent and the child, this helps symbolise how a parent can loose their child to alcoholism. The txt used on the front was simple and to the point. The advice & facts card were also very simple and to the point. I stuck to my 2 colours + stock, i used blue black and white. The blue on the advice and facts cards were to make them more welcoming. The card which refers the parents to the drink aware website was possibly not needed i could of integrated that message into my advice card. The overall aim for this project was to inform and advice and i am fairly happy with my final result as i believe it communicates this.

No News is Good News Posters

Rational

Who needs to know:

I aim to make a clear message for all adults and children but my specific audience is Adults with children around the ages 14 - 17. 

What do they need to know:

That 13,000 under 18's were admitted to hospital last year due to alcohol.

What will they respond to:

A simple clear cut poster which is straight to the point.

Evaluation:

My set of 3 posters gets the message across but i am not happy with my type and image poster the type isn't clear enough on it for a high impact post. The colour Scheme is not as shocking at i initially hoped, using brighter colours which are more relevant to a hospital could of made it more high impact. I am happy with my type only image as it illustrates drinking by making a beer bottle with the text. The peer feedback i got helped me to improve my type and image poster by adding imagery relevant to the hospital and rearranging the type. I found the Crits helpful to point out the little changes i needed to complete my series of posters