Monday 28 March 2011

Opposites


Rational:
My project was to look into the difference between A and Z as opposites, i wanted to explore this in a very simple typographic direction. The research i did was mainly based on how type is constructed and what characteristics they have. From my research i constructed these three posters which show the difference between A and Z featured in two different typefaces. These posters can then be used to make a description of each letter and compiled into a booklet called "the anatomy of type" this will allow someone who works in a typographic field to quickly browse through and pick up any facts or traits that letter might have.

Evaluation 
Looking back at this project i really liked the style of design, it fitted its audience well (Professionals and type enthusiasts). The only bits i would change are the text boxes on the bottom of the A and Z posters they feel a bit empty and could do with changing around to let if feel less empty. The stock choice was good as on white paper it made the content on the page feel really empty. The off white background made it feel like the content was much less "harsh" against the page and it made it fit a bit better. 

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