communications is virus

Leaflet done by myself with help from Marty Edwards

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Flyers done by Kirsty and Alex. I helped them out a little bit with image.

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Posters done by Sam and Marty

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Website done by Me

Rational:

The brief

To get people to do something new or different

What do you need to communicate:

The idea that going off facebook for a day is good and that there is so much more to life then sitting in a room infront of your computer staring at facebook.

Why do they need to know:

People spend far too long on facebook and they become judgemental and dont see the negative effects of the site. we want people to try something new and not go on facebook for a day to realise theres better things to do.

What will they respond to:

Website, Posters, Flyers, Blogs. All around leeds and in leeds college of art.

Evaluation:

Looking back on the project it was successful as we actually got feedback and photos send to us by someone from the public. I would of liked to push this concept further and made it go digital because i believe it would have a far greater impact and more people would actually be able to find out about it. Keeping it low teck is far too old school, its much harder to get word round. The posters were a bit confusing and but they did have the shock factor we were going for. The leaflet was informative but far too expensive to mass produce, should of redesigned it for screen print that would it could be made in bulk and cheaply. The flyers had the same problem, they were far too expensive to reproduce and needed to of been designed for screen print. I would of liked to push the website further but wasn't able to after the Jo crit if i extended this project id make it an annual thing and i would make it go digital and see how many replies i could get.