Photoshop Brief

Final resolutions for collection 100

Swatch booklet:

Flyers:

Booklet:

Statistical Posters:

(Hair colour Graphs)

Pantone poster

Business Cards 

Front

 Back

Rational:

Product & Promotion

My theme is hair, i started off looking at hairstyles and trends then started to focus on hair colour and what shades of colour are within each category of hair colour, for example finding out how many shades of brown could i find within brown hair. 

This body of research led me to start a branding campaign for a specialist hair salon which focuses on hair colour (a colourist). I started off producing statistical posters to show the general public that their are many more shades of hair colour to choose from then just the standard brown, black, blonde and auburn. I started to my branding campaign with the idea to attract people who really care about their hair colour and dont just want the cheapest dyeing option you could pick up in boots. I wanted to produce my promotional work but i also wanted to inform people at the same time about the differences in hair colour to show them that the Colour Company wasn't just a standard hair salon, i intended to do this by producing informative booklets which can be given out on the high street or pick up in the salon, business cards, informative posters and swatch booklets to see the variety of colours available.

What if Final resolutions

Flyers Front

Back of flyers 

Poster

Website and blogs 

Collection 100 Final Crit

Issues raised:

• "Whats the relationship between pantone and a hair salon? Design concept is strong just lacking research and development sheets."
• "composition?"
• "Relevance of "Colour company"
• "has hair got its own colour system?"
• "Sort out the negative leading on charts. Legibility issues change font for copy - habara? choose another font sans serif - helvetica - univers - gothem

Action to be taken:

• tidy up pie charts
• more variations
• use some tracing paper as stock for graphs.
• change the font on the charts
• make the colour company being a salon more clear 
• do more design sheets to put down instead of doing them in sketchbook so its easier for people to follow my work. 

100 Collection 2nd Crit

Issues Raised:

• Spell Check
• Audience
• Promote some products
• Pantone too complicated for the public

Action to be taken:

• Run spell check
• promote the hair salon by more then just facts and figures, do some products aswell
• simplify the colour system down and make it more simple for the general public

100 Collection First Crit

In this Crit i showed all my research and how i organised it in statistics and graphs. In this crit we discussed that i should start producing an identity for a hair salon, basically Product and Promotion. We discussed the different things i could do for the Salon: business Cards, Logo, posters, flyers, products. I could basically start getting on and change my research into work i could apply practically. The crit highlighted that i should use my graphs and info graphics approach to my research into my branding.

what if... Self evaluation

I identified that there was some types of graffiti that the general public didn't appreciate for instance the simple tagging in town or on private property. But at the same time there were types of graffiti most people liked, the type which takes much more skill and type which can also be seen as an art form.

tagging

graffiti as an art form

I did some primary research and gave out questionnaires to the general public we aimed to get a wide range of age groups so we wouldn't get a bias opinion. I also discovered some existing secondary research about views on graffiti in communities from the BBC news website. I went out into Leeds with a camera and documented first hand most of the graffiti areas i could find.

Questionnaires

I found the questionnaires particularly helpful as i got the publics opinion and in most cases people gave me some additional advice about graffiti. The photographs helped me identify the different types of graffiti found in leeds and which were the most common it made me realise that there were some very worth wile and skill full graffiti artists in the city.

I found that secondary research was not always specific enough to leeds and the problem i was trying to solve so i had to construct a much more specific questionnaire which i could get opinions and statistics from. I found a problem was going out in town and asking random people from specific age groups questions but i soon realised most people were very friendly and helpful. I would of wanted to carry out some more research on the environmentally damaging factors of the graffiti paint, this could of been useful in trying to get the graffiti artist to cut down on vandalism. 

5 things I have learnt about the design process over the last two weeks:

1. your opinion isn't always right
2. you can always do more research
3. primary research is much more specific to your problem
4. a wide range of opinions are helpful
5. a good body of research makes solving the problem much easier

5 things i would do different next time:

1. go out and do more research before constructing a questionnaire that will help me avoid having to do two.
2. get more secondary research
3. get more primary research
4. try and get in contact with some of the people my project relates to
5. get more photos of the problem.