communications is virus

Leaflet done by myself with help from Marty Edwards

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Flyers done by Kirsty and Alex. I helped them out a little bit with image.

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Posters done by Sam and Marty

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Website done by Me

Rational:

The brief

To get people to do something new or different

What do you need to communicate:

The idea that going off facebook for a day is good and that there is so much more to life then sitting in a room infront of your computer staring at facebook.

Why do they need to know:

People spend far too long on facebook and they become judgemental and dont see the negative effects of the site. we want people to try something new and not go on facebook for a day to realise theres better things to do.

What will they respond to:

Website, Posters, Flyers, Blogs. All around leeds and in leeds college of art.

Evaluation:

Looking back on the project it was successful as we actually got feedback and photos send to us by someone from the public. I would of liked to push this concept further and made it go digital because i believe it would have a far greater impact and more people would actually be able to find out about it. Keeping it low teck is far too old school, its much harder to get word round. The posters were a bit confusing and but they did have the shock factor we were going for. The leaflet was informative but far too expensive to mass produce, should of redesigned it for screen print that would it could be made in bulk and cheaply. The flyers had the same problem, they were far too expensive to reproduce and needed to of been designed for screen print. I would of liked to push the website further but wasn't able to after the Jo crit if i extended this project id make it an annual thing and i would make it go digital and see how many replies i could get.

Communication is a virus Feedback

The main feedback we gained from the other group was:

• Try a different approach then using the facebook colours makes people think its an advert for facebook
• Create a big socail event in leeds instead of just a few small things to do instead
• Create our own logos instead of ripping off facebook to try and make the link, try and make the link to social networking somehow else.

communications is virus second crit

The 2nd crit went much better Jo was very impressed with our progress she pointed out all the small errors within our work and she stated that we should organise some form of event to give people an alternative to facebook. She also stated that making a website isnt a good idea as it was just as bad saying to people not to go online to sit on facebook but instead to go to this other website.

We went away from this crit and decided to take a much more low teck approach to our project and to create an informative leaflet which would state everything the website would. We also decided to list up a few events for people to do instead of facebook.

communications is virus First Crit

After having our crit with Amber and Jo it was brought to our attention that the idea of a book of things to do before you die would be to simple and has been done many times before, this is not what we were wanting for the group. Therefor we have changed the way in which we will approach this brief.

We then managed to gather as a group and go over the way that everything was to be created, we decided to create an Anti-Facebook campaign, we wanted to create such a compelling way to change how people look at these social websites or in our case, anti social.

We are going to group again on Monday and then decide on how we want to take this new idea and what we all have created in a group effort, the best way to make these look the best would be to make them compelling and fresh. These ideas will all be grouped together and then we will start the design process.

Opposites

Rational:

My project was to look into the difference between A and Z as opposites, i wanted to explore this in a very simple typographic direction. The research i did was mainly based on how type is constructed and what characteristics they have. From my research i constructed these three posters which show the difference between A and Z featured in two different typefaces. These posters can then be used to make a description of each letter and compiled into a booklet called "the anatomy of type" this will allow someone who works in a typographic field to quickly browse through and pick up any facts or traits that letter might have.

Evaluation 

Looking back at this project i really liked the style of design, it fitted its audience well (Professionals and type enthusiasts). The only bits i would change are the text boxes on the bottom of the A and Z posters they feel a bit empty and could do with changing around to let if feel less empty. The stock choice was good as on white paper it made the content on the page feel really empty. The off white background made it feel like the content was much less "harsh" against the page and it made it fit a bit better. 

Opposites

First and Final Crit

• look into deconstructing the A and Z.
• more research on how they are fundamentally different
• Add information about each
• How many words you can make with each? 
• what each letter has which makes it different?
• Good colour scheme

What i intended to do:

Look into what A and Z are constructed of and make an informative poster of A and Z which shows what each letter is construct off, add image of places which are fundamentally different on each letter.

The feedback i got from was mainly that i was not done yet and i needed to keep going with this project, the advice given to me was to look more closely at how type is broken down and to critically analyse type so i could see how A and Z was different on the level they are constructed rather then just the physical appearance. It was also advised to me to get an audience which should be professionals or typographers this will allow me to create posters relevant to them.

End of module Self - Evalaution

1) What skills have you developed through this module and how effectively do you think you have applied them?

·      My Photoshop skills have improved significantly since the start of this module due to the inductions and Photoshop brief but mainly because I was working with pantone and color matching was a large part of my project so I relied heavily on the pantone libraries in Photoshop.

·      Producing info graphs, I learnt how to research on a subject of my choice, collect, research and categorize information and then structure the masses of information in a interactive and interesting way.

·      Book binding, the introduction session helped me to get to know the resources and to bind my swatch book, without this session I would not of had any idea how to bind my book.

2) What approaches to/methods of research have you developed and how have they informed your design development process?

After browsing for secondary research I would be able to establish what research is relevant and from there I would be able to focus my research and get as much primary research as possible.

3) What strengths can you identify in your work and how have you/will you capitalize on these?

My layout has gotten much better and for me it was strength in this project, being able to layout a lot of information in type and image in a simple format. In future I will look forward to playing round with layouts much more confidently. The ability to translate a lot of data into info graphics, initially I had problems producing info graphics but as the project went along I became much more confident and I would like to do more info graphics in future projects. My photography has improved especially after having to document a lot of graffiti.

4) What weaknesses can you identify in your work and how will you address these more fully?

Some of the posters I produced were a bit too complicated for the general public and I needed to do simpler more engaging forms of them. Some of the work doesn’t fully promote the hair salon, instead it informs the public about its products and benefits, this made a lot of my work not very clear, in future I would try to promote more straight to the point. After I printed I found some type errors and slight layout problems in future I would do a full spell check and compare the grids on the software I am using before I spend money to print my work.

5) Identify five things that you will do differently next time and what do you expect to gain from doing these?

·      Take step-by-step images of my work as I’m working on illustrator/Photoshop, the work I start off with is usually much different by the time I save the document.

·      Refer back to the brief more often, sometimes I found myself a bit lost and confused and referring back makes sure you aren’t trailing off the project.

·      Experiment with different types of stock more, plain white stock isn’t always the right answer.

·      Draw more in sketchbook, I find that I write descriptively in my sketchbook for my ideas more then to visually communicate them.

·      Decide on which idea’s to produce and then focus on them instead of doing loads of resolutions.

6)

Attendance – 5

Punctuality – 4

Motivation – 4

Commitment – 4

Quantity of work  - 4

Quality of work – 3

Contribution to the group – 4